Janis Saffell

With a passion for fitness, Janis brings over 25 years of experience as a fitness leader, presenter, and health advocate.  Her journey has taken her from a classically trained ballet dancer, gymnast, kickboxing/martial artist, and National and World Aerobic Champion.  As the President and CEO of Fitness Express International, Janis has combined her talents to provide trainers and instructors with top notch educational programs such as FIERCE4 Fitness.  Additionally, she has branded several of our industry’s top professionals by coaching them from program design, web site layout, and finally social media marketing.  Janis has starred on ESPN2's Crunch Fitness, QVC, HSN, FITTV , and more.  With over 70 fitness videos under her belt, she was featured and a part of the launch of Jillian Michaels Fit Fusion, CBS TRAINER PASS, and Own Zones Fitness, not to mention her own streaming video channel – JFit.TV.  Her Crunch Fitness ‘Brand New Butt’ video was a #1 standing video for magazines across the globe, and many of her other videos that are sold at Target stores nationwide.  For years Janis has designed and manufactured her own line of exercise wear under the name Couture Active Wear, and her private label t-shirt line for FIERCE4 Fitness. She has taught in some of America’s premier health clubs as an instructor, director, and educational consultant.  She is a sought-after fitness expert for magazines such as Self, Fitness, Muscle & Fitness, and several others.  Her fitness certifications include American Council on Exercise (ACE), National Academy of Sports Medicine (NASM), American Fitness Association of America (AFAA), American Aerobic Association/International Sports Medicine Association (AAAI/ISMA), FIERCE4 Nutritional Wellness Coach, Pilates Certified by AAA/I, plus Johnny G Spinning, BOSU, and FITTREK, as well as an array of specialty programs.  Janis teaches globally as a fitness consultant, educational presenter at conventions, and works hand in hand with individuals as a web marketing and branding expert.